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Case Study:
Copper Kitchen - Complete Rebrand and Digital Success
Copper Kitchen, a multi-cuisine family restaurant known for its diverse menu and warm ambiance, sought to rebrand and rejuvenate its image to attract a broader customer base. The goal was to enhance its online presence, drive customer engagement, and boost foot traffic. Webboombaa.org was tasked with leading this comprehensive rebranding effort and executing a robust digital marketing strategy.
What they required us to do?
Strategy and Approach:
To rebrand Copper Kitchen
To enhance social media presence
To increase restaurant foot traffic
Strategies we executed :
Branding and Positioning Visual Identity Overhaul: - Redesigned the logo to reflect a modern yet cozy family dining experience. - Updated restaurant interiors and exteriors with a cohesive color scheme and stylish decor. - Developed new branding materials, including menus, signage, and promotional items.
Targeted Advertising:
WhatsApp and Email Marketing:
Apollo executed targeted WhatsApp and email campaigns, delivering personalized information about the ICFP to potential candidates.
- **Compelling Content:** Engaging and informative content was developed to emphasize the unique aspects and benefits of the ICFP.
Application and Selection Process
Apollo established a rigorous selection process involving a detailed review of applicants' qualifications, professional experience, references, and personal statements. Weekly webinars with interactive Q&A sessions provided clarity on the programme, application process, curriculum, and career prospects. These webinars were scheduled consistently, allowing participants to plan their attendance in advance.
Results:
The ICFP campaign achieved significant success, with notable outcomes including:
Increase in Applications: There was a substantial rise in the number of applications received for the ICFP.
Pan-India Reach: The campaign effectively reached medical professionals across India, attracting a diverse pool of candidates.
Positive Feedback: Both applicants and participants provided positive feedback, praising the programme’s reputation and the valuable learning opportunities it offered.
Key Metrixs:
Leads Generated: Over 3,000 leads were obtained through social media campaigns.
Reach: The campaign reached over 220,000 individuals.
Impressions: An impressive 1.6 million impressions were recorded.
Conclusion:
Apollo Health Science UK's strategic approach to promoting the ICFP successfully transformed the programme, elevating its status and attracting top-tier medical professionals. The campaign's achievements, including increased application volume and quality, broad recognition, and positive participant feedback, have positioned the ICFP as a leading fellowship program for aspiring medical professionals. Webboombaa.org is proud to have contributed to this remarkable success.