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Case Study:
Apollo Health Science UK - Elevating the International Clinical Fellowship Programme
In 2022, Apollo Health Science UK launched a comprehensive campaign to promote their International Clinical Fellowship Programme (ICFP). The objective was to attract highly skilled medical professionals worldwide to join this prestigious fellowship, providing them with transformative career opportunities.
Campaign Objectives
The primary goal was to enhance the visibility and attractiveness of the ICFP, positioning it as a premier fellowship program that offers significant career advancement and professional growth.
What they required us to do?
Branding and Positioning
To increase Applications
To gain pan-India Reach
Positive Feedback from both applicants and participants.
Key Metrics
Required a good Lead Generation
An impressive impression
The primary goal was to enhance the visibility and attractiveness of the ICFP, positioning it as a premier fellowship program that offers significant career advancement and professional growth.
Application and Selection Process
Apollo established a rigorous selection process involving a detailed review of applicants' qualifications, professional experience, references, and personal statements. Weekly webinars with interactive Q&A sessions provided clarity on the programme, application process, curriculum, and career prospects. These webinars were scheduled consistently, allowing participants to plan their attendance in advance.
The Outcome:
The ICFP campaign achieved significant success, with notable outcomes including:
Increase in Applications: There was a substantial rise in the number of applications received for the ICFP.
Pan-India Reach:
The campaign effectively reached medical professionals across India, attracting a diverse pool of candidates.Positive Feedback:
Both applicants and participants provided positive feedback, praising the programme’s reputation and the valuable learning opportunities it offered.Leads Generated:
Over 3,000 leads were obtained through social media campaigns.Reach:
The campaign reached over 220,000 individuals.Impressions:
An impressive 1.6 million impressions were recorded.Conclusion:
Apollo Health Science UK's strategic approach to promoting the ICFP successfully transformed the programme, elevating its status and attracting top-tier medical professionals. The campaign's achievements, including increased application volume and quality, broad recognition, and positive participant feedback, have positioned the ICFP as a leading fellowship program for aspiring medical professionals. Webboombaa.org is proud to have contributed to this remarkable success.